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Be Open and Adapt to Change
Change is tough for me. No sooner do I get comfortable with my surroundings – the version of Windows on my computer, the way my iPhone works, the channels on the tv – then there’s an update and...
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Question More – the Dunning-Kruger Effect
WHY? It’s every 4-year-old’s favorite question. To them, the whole world is new. They’re trying to make sense of it and they’re full of curiosity. Have you heard of the Dunning-Kruger effect? I hadn’t...
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Your Brand: A Cautionary Tale
It’s been awhile since I’ve talked about branding around here, but that doesn’t mean we shouldn’t all be thinking about it. Your brand is the image you project to everyone around you. It’s the way...
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Group Like-Items
Getting organized takes a little time upfront, but the results are always better than without organization (faster, smoother, more efficient, less frustrating!). Not that I do this, but grouping...
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Communicate Better
Every painter I’ve talked to in the last few weeks is moving at a hundred miles an hour. Anything we can do to simplify or speed-up tasks is welcome. Email reinvented how we communicate with clients...
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Business Profits
What do you do with your business profits? We’re talking profits today. If you’ve looked at the cost summary of a job in PEP this week, you may have noticed a new line for gross profit. Gross profit is...
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Craft a Great THANK YOU Email
If you are standing face-to-face with a client and that client accepts your bid for a job, the first words out of your mouth will be, “Thank you.” The same should be true when you’re not standing...
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Millennial Values in the Workplace
Do attitudes of the (younger) people you’re interviewing have you concerned? Their approach maybe different than yours (or mine) but it doesn’t mean they are poor workers. While the younger...
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What is a Business Blog?
A business blog is one of the most cost-effective and easiest ways to promote your work. It can drive people, or “traffic” to your website, increase your sales, establish you as an authority in your...
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Should I Be Writing a Blog?
YES! The answer is YES. You should be writing a blog for your business. A few weeks ago we talked about WHAT a business blog is. Now let’s explore WHY you should be writing a blog for your...
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Pipeline Organization
Do you have a bazillion projects on your to-do list that you can never seem to keep straight? You should be using pipeline organization! A pipeline provides a visual representation of your work in...
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Use of Color in Marketing
The use of color in marketing might seem like a no-brainer but it’s more than just picking pretty hues. Color is an important tool because it impacts how we think and behave. Using different colors...
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User Friendly Interface
PEP has rolled out a new user friendly interface to make your experience even better! That means you can now control what the program looks like and how you interact with it. Redesigned Toolbar The...
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Drip Email Campaigns:
The Best Gift for You and Your Clients It’s great when you find 1 tool can do a multiple tasks. Take the Swiss Army knife. It’s a pocket knife, scissors, file, bottle-opener, screw driver, pliers, the...
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Why Make Multiple eBid Templates?
You may be thinking to yourself, “Why would I ever need more than one basic eBid template to send to my clients? I already customized it with my company’s info and photos. I’m all set!” The answer is –...
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The 3 C’s of Customer Trust
When your air conditioner stops working in the middle of summer, you REALLY want an HVAC tech on speed dial. We have one (shout out to Leonard!). We got his name from my brother-in-law. The first time...
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Great Customer Onboarding: WHY and HOW
How do you ensure customer success? Begin with great customer onboarding! Long-term customer success builds customer trust, which we talked about last time as being a major factor to growing your...
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Positioning Your Brand, Company, and Customers for Success!
We’ve talked a lot about customer success beginning with customer trust and a great onboarding process. Let’s take a step back and discuss the importance of brand positioning. What is Brand...
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Why Your Emails Need an Unsubscribe or Opt-Out Option
Have you ever signed up for emails about something you were interested in at the time, but aren’t interested in now? If so, then you will understand the value of an unsubscribe or opt-out option. A...
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Market Your Business on a Small Budget
To get customers you have to market your business. There is just no way around it. Enlisting the help from a marketing firm is one option but if you don’t have a lot of money to spend, you need to...
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